The Earth Day story continues…start crunching.

Illustration of two hands holding the planet earth and branches with green leaves aroudn it and type that reads the wonderful terrible history of earth day part 2
1992– Blame It On Rio.
By 1992, nations of the world finally understood that the climate crisis wasn’t just about having a bad weather day and decided to create an to do list for the world.
 
The UN Rio Earth Summit went a step further than simply agreeing the world had a problem, and developed a list of concrete measures to achieve measurable progress in reversing global warming, which were adopted by an impressive 178 countries.
 
It was also the first-time global warming was linked to issues of economy and international development. Sun, parasol drinks and conga dancing…Go Rio!
 
1997– The Protocol Of Destruction.
1995 was officially the hottest year ever recorded. Clearly, voluntary compliance wasn’t working. So, in 1997, Japan hosted The Kyoto Protocol in order to create the first official international plan to combat climate change that included mandates for reducing greenhouse gasses.
 
The key pledge was for industrially-advanced countries to curtail toxic emissions by 5% during the period of 2008-12. This required majority powers in each democratic country to ratify the treaty. In the U.S., that majority was the Republicans.
 
Oh boy.

That’s right. The US Senate, led by the Republican majority, immediately declared that it would not ratify the treaty. 

Early 2000s –Taking It To The Streets.
By the early 2000s, the world was moving closer to destruction faster than ever before.  Severe weather events were intensifying, ice caps were melting more rapidly, unsafe air levels were rising, and precious species continued to disappear. By this point people had simply had it. Probably because they like air. And animals. And not drowning or burning to death.
 
So…they began taking their frustration to the street with large-scale demonstrations demanding serious climate action. In 2005, activists gathered for the first Global Day of Action in Montreal during UN climate talks. Coordinated demonstrations also occurred in peaceful unison around the world in an attempt to pressure leaders to live up to the commitments their nations made under the Kyoto Protocol Agreement.

2001– The Kids Aren’t Alright.
While adults were practicing productive anger management in the streets, a new generation of activism was born. In 2001, young people began demanding universities to move away from fossil fuels with sit-ins, targeted editorials and protests. They also began intensifying efforts by flexing their significant economic power.
 
By 2014, over 800 institutions of higher learning, as well as many of their big money investors, had agreed to total divestment from fossil fuels. That led to the creation of a non-profit network called Fossil Free that put pressure on other companies and institutions to also divest. By the end of 2019, it had secured an amazing $11 trillion of commitment.
 
$11…TRILLION…dollars. That’s a lot of green. Sorry. Had to.
 
O.k., since we’ve ventured into bad pun land, it’s a good time for everyone to take a break. Our next installment will include Andy Warhol, Anna Wintour and Super Girl with ponytails.  Since you’re done with the Doritos (yes you are…) bring Poppables. They’re organic (no they’re not…)